Alphabet (GOOGL) enhances Google Photos with modern features

the alphabetGoogle’s GOOGL division is constantly adding innovative features to its photo-sharing and storage app, Google Photos.

according to 9TO5GoogleGoogle is updating Google Photos with a number of new capabilities.

Most used memories in Google Photos will include more videos while trimming long videos to show only the most important moments. Users will be able to view still images, which feature accurate zooming in or out. The still images will feature instrumental music from next month. Google Photos will also include time-limited stylistic designs from featured artists.

Moreover, Google is rolling out cinematic memories in Google Photos. The feature turns multiple still images into a comprehensive video with music, providing users with a cinematic experience.

Google Photos is getting a feature that allows users to swipe up or down to move between Memories and tap the left or right edge to move photos within Memories.

Google has started rolling out a feature called Shared Memories on Android, with which users will be able to share memories with friends and family. This feature will be available on iOS and the web soon.

Apart from that, Google has started launching a feature in the collage editor within Google Photos. The feature allows users to choose different designs or styles and use drag and drop to rearrange the layout.

With the help of these capabilities, Google is focusing on providing an improved experience for Google Photos users. This is expected to boost app adoption in the coming days.

Alphabet Inc. Price and consensus

Alphabet Inc. unanimous price chart | Alphabet Inc.

Google Photos Initiatives Growing

Apart from the latest step, Google has enhanced Google Photos with a popup user interface, allowing users to share photos and videos directly from the photo sharing app’s library.

Google has also introduced a set of Real Tone filters in Google Photos to allow users to show their skin in its actual shade.

Additionally, Google has rolled out a feature on Google Photos for Android and iOS users. With this capability, users can delete media in albums, and view history and location while browsing.

These increased endeavors will continue to help Google build momentum among Android, iOS, and web users.

This, in turn, is likely to be reflected in the performance of Google’s services segment, which will benefit Alphabet’s overall financial performance.

Google services generated $62.8 billion in revenue (90.2% of total revenue) in the second quarter of 2022, an increase of 10.1% over the previous quarter’s level.

Moreover, enhancing the financial performance will help GOOGL in gaining investor confidence in the near term.

GOOGL shares are down 27.6% year-to-date, outperforming computer and technology The sector declined by 30.1%.

Competitive Scenario

Alphabet faces stiff competition from other tech giants like Microsoft MSFT and apple AAPL, which is experiencing strong momentum among customers on the background of photo-sharing and storage services.

Microsoft lost 25% in the year-to-date period. Microsoft OneDrive from MSFT allows users to easily store and share photos, videos, documents, and more from any device.

Security-conscious users can access the Vault subfolder of Microsoft OneDrive, which provides end-to-end encryption for important files. MSFT customers using the free OneDrive plan can store 5 files in the vault, while premium customers can keep unlimited files.

Apple, which lost 12.6% in the same time frame, offers its own photo management app, Apple Photos that is affordable, feature-rich and highly secure. It has a Shared Albums option, allowing users to share photos and videos with selective people.

Furthermore, Apple Photos is integrated with iCloud, providing a seamless cloud storage backup and sync solution across iOS, macOS, and iPadOS.

However, it is expected that Alphabet’s continued efforts to bring in innovative capabilities will continue to help it gain a competitive advantage over its aforementioned peers.

Zacks & Stock Ranking to Consider

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