the difference between Amazon kindle E-readers used to be strict. The cheapest base model has minimal storage, minimal battery life, and a slow, low-resolution display. Meanwhile, the premium Kindle Oasis oozes luxury with its sleek aluminum chassis, fully adjustable lighting, large battery, and physical page-flip buttons.
But the models are slowly starting to fuse together, with less expensive Kindles adopting premium features previously only found on Oasis. Middle class Paper White It got some improvements in 2021, when Amazon added adjustable lighting and a USB-C port. (It’s still WIRED’s pick for the best e-reader.) Finally, Amazon is raising the bar Kindle base model like that.
The new Kindle gets an upgraded display – a 300ppi screen versus the previous Kindle’s 197dpi. Storage capacity doubles to 16 GB. It also features a new Kindle – finally! – With a USB-C port like the latest Paperwhite models. It charges in less than two hours via USB-C.
Unfortunately, prices are also starting to converge. The new base model Kindle costs $100, which is $10 more than the previous version. Spend another $20 and you’ll get a version that doesn’t bombard you with ads on your lock screen.
Here’s more news from the consumer tech world.
Alexa speaks brand
The worst thing about searching for something on Google is all the ads that appear at the top of the page. Well, Amazon is now planning something like this for the Echo smart speaker.
In a blog post titled not-at-at-dystopian “Alexa can now help brands answer customer questionsAmazon has developed a new business strategy that will allow brands to provide answers to user questions that may relate to the products the brand wants to sell. Amazon gave the example of asking Alexa how to remove pet hair from a carpet. Such a query might cause a tag-supported response to appear. Branding, offering you to send links to Amazon pages that sell the brand’s products.
In Amazon’s trademark registration system, sellers will be able to view frequently asked user questions and attach their own branded answers. Amazon says that branded questions and answers will be reviewed by content moderators before they can be used by Alexa. Amazon insists that these are not advertisements and that brands will not be able to pay to provide answers. The company also says that branded answers will be attributed to the brand that answered them, but it did not say what form that disclosure would take.
The company plans to test the feature starting in October, and then roll it out across the US after that.
TikTok wants to be real
Every app tries to be TikTok, but sometimes the viral video sharing app has to play a little catch-up by itself.
If you’re hip and cool (read: young), you sure know something be realistic. The popular app prompts users with a notification at a random time each day that reads “It’s BeReal Time”. Then, users have 2 minutes to take a photo that takes photos from both the front and back cameras. The results were fast and straightforward. The point of catching people off guard is to encourage more ‘real’ moments of the carefully curated snapshots you see on platforms like Instagram.