Leading paint brand Sherwin-Williams has revealed its Color of the Year 2023—and we want to immerse ourselves in swathes of this subtle pink (along with an ardent lover, of course). Red Point SW 9081part of Sherwin Williams Colormix 2023 Predictions, is a warm, modern violet that evokes timeless elegance and infuses with romance, without being overly flashy. And this might just be the soothing chromatic hug we need next year.
He says, “That’s if beige can turn red.” So Waden, director of color marketing at Sherwin-Williams. “It’s a neutral, warm and earthy pink that has a certain softness and a truly unique soothing quality.”
Warm shade is a brave departure from last year’s cooler temperatures (see 2022 evergreen fog and 2021 Urban Bronze). Redend Point, which Sherwin-Williams describes as a “medium nostalgic tone,” is pink meets gray and meets beige. “We know neutral It dominated the past 10 years, but now we’re seeing different interpretations of these shapes,” says Waden. “People are embracing Neutral versions of greens, blues, and browns—All shapes that help us feel on Earth. We felt that Redend Point really communicated how color can be not only foundation, but also nourishing, reassuring and familiar.”
It comes on the heels of Sherwin Williams’ 2023 movie Tera The paint color range, the new tint is the result of nearly a year of research and trend prediction. “We have an annual forecast meeting in February where we identify what are the drivers of color trends for the upcoming season,” Waden says. “At this year’s meeting, we really got into the conversation about compassion and humanity, and how we wanted the color of the year to go along with the idea of being good to each other.”
In color psychology, it is believed that the color pink Associated with love and romance, even tenderness and sympathy. In design, it was shown to have a calming effect on people. In fact, sports teams have The opposing team’s wardrobe is painted pink To gain a psychological advantage before the match against opponents, because the color will make players passive and less active. Aside from its patronizing associations, this light beige color also has roots in the natural world and in wellness. Don’t believe us? Take a look at the color of all the yoga, meditation and mental health apps.
Beyond behaviorism, Sherwin-Williams’ decision to choose this blush color is particularly a point in our current moment. While bright pink was his color during the early 2000s (we were here for it, Brittany), the emergence of minimalism in the design gave rise to a new pink, a pink adult Who has eschewed neon tones for years of Barbie loving (at least until then Nostalgia in a wonderful way) with a convergent and unsaturated degree. It’s no wonder, then, that Terra’s collection offers the reassuring, earthy tones many of us want to swirl in our hallways and bedrooms: natural terracotta, sunny sands, soothing neutrals, and that blush beige.
Wadden suggests pairing Redend Point with nature-inspired textiles, wood tones, metallic accents, or vintage accessories, which would really contrast this muted tone. Complementary green shades blend well with this color. Rich reds, gentle greens, muted greys, and other shades offer eclectic color combinations. “I love the pastoral vibe with the very little floral prints and an almost ’80s farmhouse look, but in a Shaker style,” she said. “This color rocks with that.” Whether you are looking for a luxurious look that is more glamorous in harmony The amazing flower room of Mara Brooke Akil In Los Angeles, fun Palm Springs styleor earthy bohemian lookThis shade matches many relevant design styles at the moment.
With color prediction, Waden says color trends It doesn’t happen overnight. “I think it’s going to take people a little bit to understand this color and why it’s important right now,” she says. “But I think we’ll continue to see this embrace of color in different ways.”
Whether you’re thinking of adding a touch of Redend Point detail to your cozy reading nook, or you’re looking to go for a continuous tri-color mode, Color of the Year offers a little romantic time For everyone. As for someone to share it with – we’ll leave that up to you.
Rachel Silva, Assistant Digital Editor at ELLE DECOR covers design, architecture, trends and anything related to high fashion. She has previously written for Time, The Wall Street Journal, and Citywire.