Intel replaces brands Pentium and Celeron with processor only • The Register

Logwatch Pour one for a Pentium and one for a Celeron. More than two decades later, Intel canceled trademarks in favor of a new moniker.

So what is the x86 giant planning to call entry level chips? Intel processor. And no, this is not a typo. Capital P. Beginning next year, an under-enthusiastic salesperson in your nearest big box can well answer the question “what kind of processor does it have?” With: “It has an Intel processor.”

“Yes, but which one?”

“Intel processor. Intel processor.”

Who are we kidding. No one goes to the big box stores anymore.

“Intel is committed to driving innovation to benefit users, and our entry-level processor families have been critical to raising the bar for the PC across all price points,” said Josh Newman, Vice President and Interim General Manager of Mobile Client Platform Systems at Intel. canned statement.

“The new Intel processor brand will simplify our offering so users can focus on choosing the right processor for their needs.”

According to x86 goliath, abandoning the Pentium and Celeron as branding and using the processor instead will “sharpen” the company’s focus on its Core, Evo, and vPro core processors.

“This update simplifies brand offerings across PC segments to enable and enhance communication with Intel customers on each product’s value proposition, while simplifying the customer buying experience,” the chipmaker explained.

In other words, if you want a cheap entry-level chip from Intel, it won’t be a Pentium or Celeron anymore, but rather a generic Intel processor. And if you want more oomph and features, go for Intel Core, vPro, etc.

When you think of budget devices, Intel wants to think: the Intel processor.

The Intel brand that reads: intel INSIDE

Intel processor brand … yes, but what’s inside?

To us, the American giant seems to admit that the Pentium and Celeron brands were, in customers’ minds, stuck in the ’90s when they launched. These days it still ships Pentiums and Celerons, only with more modern CPU cores, but that’s probably missing out on people who see the brand and think: What, the chips you’ve played earthquake on me?

Back in the early ’90s, the Pentium wasn’t the dog of Intel’s lineup as it is now. Launched in 1993 as the successor to the venerable Intel 486, the Pentium has enjoyed several generations as a leading brand in the chip industry.

Only after Intel hit a dead end with the Pentium 4 family did the baton pass to the Core series in 2006.

Unlike the Pentium, Celeron has always been a budget-focused segment aimed at entry-level PCs.

Introduced two years before the turn of the millennium, Celeron processors were initially just shortened versions of their more advanced Pentium siblings. And that, by and large, remains true for today’s Intel, Celeron, and Pentium chips.

Intel Pentium Gold 8500Launched in the first quarter of 2022, it is based on the same Alder Lake platform as its flagship Core and Evo-series products.

This includes Intel’s Big Small Core, with the Pentium paired with a single high-performance core, clocked at up to 4.4GHz, with four efficiency cores.

You can expect to see the new streamlined Intel brand hit shelves starting with its 2023 product line. ®