Nvidia Unveils GeForce RTX 40 GPUs — And They Have Massive Power Levels

It’s time for a new graphics update – two years after its last great generational leap, powerful graphics company Nvidia today unveiled GeForce RTX 40 Series GPUs The market leader’s vision for the next generation of computer graphics technology.

In a lengthy keynote video that touched on everything from gaming graphics to using Nvidia AI to improve self-driving cars, Nvidia CEO Jensen Huang detailed the company’s vision for the future, backed by new Ada Lovelace architecture — named after the famous mathematician often called The first ever computer programmer.

The new Lovelace architecture delivers a huge jump in power, which means big gains ahead of 40 new series of GPUs – of which there will be three initially.

The RTX 4090 is the new flagship, and it says it offers up to four times the performance of its direct predecessor, while packing 24GB of memory. It will be released on October 12, and at this point, Huang says, it will be the most powerful consumer GPU on the market. However, all that power doesn’t come cheap – it’ll cost you $1,599.

A month later he will be joined by two different versions of the RTX 4080. Memory is the primary difference between the two versions, with a 16GB version and a 12GB version simultaneously. This should be equivalent in power to the RTX 3080 Ti, but it also has access to some new 40-series exclusive features. The 16GB model will cost $1199, while the 12GB version will set players back $899.

Across the board, 40-series GPUs have many improvements over the latest generation versions including a new generation of RT Cores and Tensor Cores, doubling the productivity of their multi-streaming processors, and more.


Our friends at DigitalFoundry have already had a chance to check out the 4090 – we included a coverage teaser earlier in this article. We’ll have official VG247 tests in time as well – so look forward to it.

For gamers, the single biggest news away from the new hardware is the unveiling of DLSS 3.0, an improved version of cool technology that allows gamers to achieve higher frame rates in games without any noticeable loss in visual fidelity. DLSS, also known as Deep Learning Super Sampling, It has been around for a while — but this new version is exclusive to Series 40 — in a move likely to frustrate those with 20 Series cards that are two years old or newer.

Like previous versions, DLSS 3 will require developers to update their games to support it – but already, there are over 35 games and apps that will support it from launch. In the broadcast, Nvidia highlighted the improvements and performance gains that the feature unlocks in some games, giving an example of what gamers can expect.

One example shows Cyberpunk working with Ray Tracing maxed out. With DLSS turned off, it runs 22 fps – tap DLSS 2 to get you 62 fps. Meanwhile, DLSS 3 is touching the 100fps mark. In Microsoft Flight Simulator, DLSS 3 raises the frame rate from about 60 fps with DLSS turned off to more than 120 fps with it turned on.

Finally, it looks very impressive – although the cost of this type of device is high both in terms of initial outlay and in terms of operating cost with high energy prices. Still, it’s exciting to see a new generation of graphics hardware – and we can’t wait to test it out. Keep it here – we’ll be back with coverage as soon as we can get the hands-on.