Weight-loss platform Limbo raises $6 million in seed round – The Irish Times

Digital weight loss service Limbo, co-founded by Irish entrepreneur Pat Phelan, has raised $6 million in seed funding.

The funding round was led by Hoxton Ventures, along with backers including basketball star Shaquille O’Neal and Seedcamp, Apple CEO Rory Sexton, rugby player Jamie Heaslip, and tech founders at Intercom, PCH International, Voxpro, Web Summit and Yelp.

The company, formerly known as Viv, offers a weight loss and body transformation service that guides users into healthy habits through the use of real-time bio-data from wearables, an app and a combination of training from both humans and artificial intelligence. Based on 30 years of research, it urges people to adapt their habits to help burn excess fat and change their habits, without restrictive diets or exercise plans.

Investor Hoxton Ventures previously supported Deliveroo, Darktrace and Babylon Health. “We believe in placing big, early bets on transformative businesses that have the potential to improve the lives of millions,” said Rob Kneaz, partner at Hoxton Ventures. “With obesity becoming a regional issue into a global epidemic, new methods and technologies are needed to avoid the horrific costs that come with it – both human and financial. Limbo is a true innovation in a much-needed field and the results the company has shown so far to users are nothing short of amazing.”

Limbo is headquartered in New York, and has a research center in Cork. The company was co-founded by Chairman Mr. Phelan, Chief Research Officer Tony Martin, physiologist and coach whose research forms the foundation of Limbo, and serial technology entrepreneur and CEO Mr. Bradbury.

“Getting in shape can be impossible if you don’t have the right kind of support and advice when it comes to nutrition, exercise and rest – even for a retired athlete,” said four-time NBA champion Mr. O’Neill. “Limbo works 24/7 to guide you in the right decisions for your body and your long-term health.”

The service’s initial Early Access trial saw an average body weight decrease of 12 percent in three months through improvements in users’ eating, sleeping and exercise habits.

“We now have clear data that people who follow the Limbo blood glucose management and biometrics program can expect to lose 12 percent of their body weight in a three-month program,” said Rorick Bradbury, Limbo co-founder and CEO. . “With this funding, we can serve far more people, allowing them to lose weight and gain energy with ease they never imagined, and bring us closer to our goal of ending the global obesity crisis.”

Among its users is Mr. Phelan, co-founder of Trustee and Siso, who said the service saved his life, and reversed his previous diabetes diagnosis. “I started to suffer from obesity and diabetes and thought I would never be around to meet my grandchildren. When I discovered the system we eventually switched to Limbo, I knew we had the opportunity to address one of the most pressing problems the world faces today. We finally have a simple way out of the obesity trap. “We are now ready to enable people around the world to control their health and weight with ease and effectiveness they never imagined.”

The company is now opening its services to users in the UK and Ireland website.