YOUTUBE is increasing the number of ads displayed on its platform in a desperate attempt to generate more money.
Viewers report seeing up to 10 non-skippable ads in a single break after the last update.
This means that users of the US video platform’s free tier are increasingly frustrated with pauses while watching.
Ad breaks on YouTube usually appear before the video starts and sometimes in the middle of the clip if the creator allows it.
It’s a way to maintain the platform and support the creators, according to YouTube owner Google.
The tech giant launched a paid tier, YouTube Premium, in 2014, which allows users to pay a fee to use the site without ad breaks.
Now it looks like YouTube is getting more viewers who don’t want to pay £11.99 / $11.99 per month for Premium.
Over the past month, some users have noticed that the number of ads shown on YouTube appears to have swelled.
Multiple reports on social media claim that many non-skippable ads are shown at every break.
1 screenshot Posted on Twitter Shows five ads that are shown before the content is seen.
else screen hold It is suggested that users are shown ten ads before they can return to watching.
According to a series of posts on Reddit, ad breaks in long videos happen more frequently every few minutes.
The news alarmed some users, who described the change as “disgusting”.
“The devil runs fast but YouTube runs faster at making bad choices,” one Twitter user wrote.
Another said, “Imagine you want to watch a video of how to help a choking loved one and you get 10 non-skippable ads before you can watch the video.”
Others were more supportive of the change, with one Twitter user writing: “That’s good, creators should get more money now. I don’t know why people hate ads so much.”
YouTube has not announced plans to expand its advertising program.
The platform reported record advertising revenue last July, generating $7 billion – more than double its revenue in the previous quarter.
However, tech companies are feeling the pinch this year as the economy has slowed as a result of record inflation.
Netflix, Google, Microsoft and Meta have all taken cost-cutting measures this year amid a decline in industry-wide profits.
A YouTube spokesperson told The Sun: “At YouTube, we focus on helping brands connect with audiences around the world, and we’re always testing new ways to show ads that enhance the viewer’s experience.
“We ran a small experiment globally that displayed multiple ads in an ad booth when viewers watched longer videos on connected TVs.
“The goal is to create a better experience for viewers by reducing ad breaks. We’re done with this little experiment.”
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