YouTube Short uses machine learning to create vertical ads from landscape videos

What you need to know

  • YouTube introduces new tools to serve ads optimized for short films.
  • The methods include custom templates and machine learning techniques.
  • Using machine learning, existing landscape ads are changing dramatically to vertical video ads.

YouTube Short is a growing way to consume content in the form of short video, particularly on smartphones. The platform has generated over 30 billion daily views along with 1.5 billion monthly logged in users. It’s undoubtedly an overall vertical viewing experience similar to TikTok, but there is one problem with existing YouTube ads optimizing the format.

The number of users here is likely to be tempting to marketers who create video campaigns as they can generate additional revenue on YouTube Shorts in new Blog postYouTube announced new solutions and creative guidelines to “help advertisers of all sizes create effective vertical video ads.”